It's coming Rome! 🛫🇮🇹🔥 🎬 Here are highlights from an epic morning of tradition and celebration at Athens' iconic Panathenaic Stadium as the Olympic flame is handed over to Italy on the journey to #MilanoCortina2026. 🤩 | Olympics

Ten years ago it was just an idea. Today Visit Italy is the most followed destination Visit in Europe 🥇 This is confirmed by a new study from Human Centric Group, a London based strategic marketing firm partnering with global brands such as Carlsberg, PepsiCo, Danone and Mitsubishi. Their latest research looks at the main European destination channels and highlights an important shift. Visit Italy is now the fastest growing destination platform in the world and the second most followed Visit gl