adexchanger

AdExchanger’s Regularly Updated Guide To UID 2.0

This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...
adexchanger

The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.

First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email addresses to ...
The Hindu

What the UID conceals

Is identity the “missing link” in India's efforts to rise as an “inclusive” economic superpower? Can an identity-linked and technology-based solution change the face of governance in India? Given the ...
Sportskeeda

Genshin Impact player offers a game account with the rarest UID for $1 Million

The Genshin Impact community can come across the rarest occurrences within their accounts, from obtaining 5-star characters in a short number of pulls to the best stats in an Artifact. However, one of ...
Zee Business

What is Aadhaar locking? How one can lock/unlock their UID? Know here

To lock a UID, the person must have a 16-digit VID number. If he/she does not already have a VID, they can obtain one using SMS or the UIDAI website (www.myaadhaar.uidai.gov.in). If a person wishes to ...