A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Metrics help a business determine whether its goals are being achieved, but only if they have been carefully chosen to represent progress towards central objectives. To write a metrics plan, involve ...