In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...
Companies now have many options when it comes to packaged applications for CRM, and these applications are helping companies reduce development time, in some cases by as much as 65 percent, which in ...
A CRM can be transformed from a simple client tracking tool into a powerhouse of growth that fuels your success while keeping ...
As professionals who specialize in sales management training, we hear constant complaints from salespeople and their leaders that they are overwhelmed by their customer relationship management tools ...
Somebody brilliant once said that CRM systems are frameworks disguised as applications. Many an analyst has said that the best CRM systems are built, not bought. So it shouldn’t be too much of a ...
Working at a university that gets 45,000 applications for 3,800 spaces, Cal Poly-San Luis Obispo Associate Vice Provost for Marketing and Enrollment Development James Maraviglia (photo, right) is ...
Although few law firms deny that CRM is beneficial, creating an institutionalized firm-wide CRM culture is the real challenge facing today's lawyers. International law firm consultant, Byron Sabol ...
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