Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers are noticing ...

Google will now allow all advertisers to take advantage of recent upgrades to the AdSense network, giving them the ability to target their contextual ads to any publisher site within the AdSense ...

With 88 percent of Americans using the internet to make purchasing decisions, it's probably no surprise that businesses rely on web ads to reach customers. When your business places an ad online, your ...

A nice topic at DigitalPoint forums asking Should webmasters be allowed to set minimum CPM rates? Most would love to be able to set their site's minimum CPM rate. However, most realize that this ...

In self-serve paid media platforms like Google Ads or Facebook Ads, most brands and advertisers think of things in terms of PPC, or pay per click: when a user clicks, the advertiser pays. It doesn’t ...

Digital ad prices are on the rise across the board, with costs increasing across virtually all major players including Meta, Google, Amazon and TikTok. Here, Tag’s APAC CEO, Toby Codrington discusses ...