The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

DCO is more than a trend—it is here to stay, as modern users require advanced personalization, and advertisers should meet ...

“Buyer Cloud provides the flexibility and control needed to bring our AI directly into the decisioning layer,” said Rob Buchner, Chief Executive Officer of Inuvo. “By integrating at the bidding level, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

According to an ANA (Association of National Advertisers survey), “programmatic” was voted the word of the year. The result is not all that surprising, and perhaps more interesting are the reasons ...

Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results ...