The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn ...

NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...

The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.

When it comes to local news, the elephant in the room is your local TV station. For too long, print and digital outlets have written off television news as shallow — obsessed with crime and spectacle ...