Google India has expanded its sponsorship of the Indian Premier League by making its AI Search Mode a premier partner for the 2026 season, starting March 28. The integration will bring AI-powered ...
IPL has dominated Google's Year in Search sports trends in India every year since 2020. This season, the tournament went truly global. IPL-related queries on Google Search spiked by 80% worldwide over ...
TAM Sports data shows linear TV ad volumes for IPL 2026’s first 48 matches were indexed at 102.2, compared with 100 for IPL 2025. Google led advertisers across both CTV and linear TV, while e-commerce ...