Two years ago during the Super Bowl, while I was mindlessly eating buffalo chicken dip and guacamole, something caught my eye ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial ...

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Performing feats for paying customers and competing in tournaments, female bodybuilders make room for a new idea of beauty ...

We are officially in the golden era of the WNBA, and frankly, it's about damn time. From the media frenzy that surrounded the 2025 draft outfits to the players showcasing their best hair and makeup ...

University of Southern California women’s basketball phenom JuJu Watkins already has a contract extension with Nike — reportedly one of the most lucrative in women’s basketball — but her NIL deals don ...

ELEMIS’s historic partnership with Aston Martin makes it the first beauty brand in Formula 1, and highlights how skincare, ...

e.l.f. has officially partnered with the National Women’s Soccer League (NWSL), becoming the league’s first-ever beauty sponsor. This groundbreaking sponsorship underscores e.l.f.’s commitment to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial ...