The biggest news in the music industry last week was a bit of a damp squib. Universal Music Group and Spotify jointly announced Wednesday (July 22nd) that they’d re-upped their global licensing deal — ...
The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. Last November, music labels got into the mix with the ...
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Getting fans to listen to your music and creating a music brand they can identify with are among the most difficult tasks in the music industry. Success in the music business often depends on the ...
A camera slowly zooms in on the dashboard of the 2019 Audi Q3, while car designer Vincent de Labrouhe de Laborderie outlines his artistic process. “The athletic cabin from the Q3 is really unique,” he ...
Advertising knows how to captivate the mind of the beholder. Whether it's the visuals or the sound, nothing is left to chance, and the avowed aim is of course to induce purchase or, at the very least, ...
YouTube claims to be the world’s biggest jukebox — and now it wants to wring more ad dollars from the platform’s music fans. The video giant is launching 15-second audio ads, the first format designed ...
Amazon Music for Prime users will now include ads, while ad-free listening, offline downloads and premium audio quality move to the new Music Unlimited subscription ...
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