Content marketing and advertising often look the same, but there is one key difference: Advertisers pay to find eyeballs, whereas content marketers have audiences appear at their door. I've noticed ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Problem No. 1: Consumers see thousands of commercial messages every day. They ignore almost all of them. How can brands possibly break through the clutter? How can they entice consumers to listen to ...

Specialized and targeted audiences are great, but what about those Fortune 500 advertisers that still wish to reach a truly LARGE audience? I threw down the gauntlet at my R&D team after a ...